Tooling

Screen Recording & Demo Videos

Record your screen for product demos, walkthroughs, and async-loom-style videos.

The "record a quick walkthrough of this feature" workflow, plus more polished product-demo recording. For static screenshots, see Mockups & Screenshots.

  • Loom (free tier) — closed source; 25 videos / 5 min each on free plan; the category-defining tool. Auto-transcripts, comments, view tracking. Honest pick: still where most teams land.
  • Tella (free tier) — closed source; very generous free tier in 2026; designer-leaning; built-in backgrounds, multi-scene editing.
  • Vidyard (free tier) — closed source; 25 videos free; sales-leaning.
  • Screencastify (free tier) — Chrome extension; 30 recordings / 5 min each free.
  • Vimeo Record — free with Vimeo account; lightweight.

Polished product demos (camera move, zoom, smooth)

  • Screen Studio (macOS) — closed source, paid (free trial); auto-zoom on clicks, animated cursor, smooth-cam — the bar for marketing-quality screen demos in 2026.
  • Tella — see above; competitive with Screen Studio; cross-platform.
  • CleanShot X — see Mockups & Screenshots; records too, with annotations.
  • Jumpshare — closed source, freemium.

Heavy-duty / streaming / multi-source

  • OBS Studio — free OSS (GPL); the canonical streamer. Multi-scene, multi-source, plugins, output to file or stream. Cross-platform. Steeper learning curve but unmatched ceiling.
  • Streamlabs — OBS fork; free with paid plans.
  • mmhmm — closed source, freemium; presenter-overlay style.

Free OSS desktop recorders

  • OBS Studio — see above.
  • SimpleScreenRecorder (Linux) — free OSS.
  • Kazam (Linux) — free OSS, simpler.
  • ShareX (Windows) — free OSS; includes screen-recording.
  • macOS QuickTime / Cmd+Shift+5 — free; built in; no editing.

Animated GIFs

  • CleanShot X / Shottr — both export GIFs natively.
  • LICEcap — free OSS; the OG cross-platform GIF recorder.
  • Kap (macOS) — free OSS; clean Electron app, MP4 / GIF / WebM.
  • Peek (Linux) — free OSS GIF recorder.
  • ScreenToGif (Windows) — free OSS; underrated; best Windows pick.

Editing recordings (post)

  • Descript (free tier) — closed source; transcript-first editor (delete words → cuts video). Free tier includes 1 hr of transcription / month.
  • DaVinci Resolve (free) — closed source, deeply capable free tier; broadcast-quality editor.
  • Kdenlive — free OSS video editor; GPL.
  • Shotcut — free OSS; cross-platform.
  • CapCut (free) — closed source; freemium; good enough for short demos.

Pick this if…

  • Async walkthrough at work: Loom or Tella free tier.
  • Marketing-quality product demo, macOS: Screen Studio.
  • Streaming or multi-source recording, free: OBS Studio.
  • Quick GIF for a PR or doc: CleanShot X (paid) or Kap / ScreenToGif (free).
  • Heavy editing free: DaVinci Resolve free tier or Kdenlive.
  • Edit by editing the transcript: Descript free tier.

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