Tooling

Sell Video Courses (Creator LMS)

Teachable, Thinkific, Podia, Tutor LMS, Maven — monetise courses outside a school.

You're not a school — you're a creator selling a course. The shape is different from an institutional LMS: payments, drip content, sales pages, affiliate links, email automation. Pair with video lecture hosting, a community / chat, and email / payments.

Hosted creator LMS (paid)

  • Teachable — paid; the long-running default; ~$39-199/mo; massive ecosystem; transaction fees on lower tiers.
  • Thinkific — paid + free starter; competitive with Teachable; cleaner course builder.
  • Podia — paid + free; bundles courses + downloads + community + email.
  • LearnWorlds — paid; more LMS-flavoured; corporate-leaning.
  • Kajabi — paid; expensive (~$149/mo); bundles funnels + email + community; "all-in-one."
  • Mighty Networks — paid; community-first; courses bolted on.
  • Circle.so — paid; community-first; courses 2024+.
  • Skool — paid; community-first; sales-flavoured.
  • Heights Platform — paid; cheaper Teachable alternative.
  • MemberSpace, MemberStack — paid; paywall-bolted-onto-your-site.
  • Gumroad — paid (10% take-rate); the fastest path to sell a single course / file.

Cohort-based courses (CBC)

  • Maven — paid + free for instructors; Wes Kao + Gagan Biyani's CBC platform; the cohort-based default in 2026.
  • Disco — paid; CBC + community; big in YC-class cohorts.
  • Sutra — paid; CBC and "deep learning."
  • Mighty Networks Live — paid; CBC features bolted onto Mighty.
  • Notion + Slack + Zoom — free-ish; the bootstrap CBC stack.

Self-host (FOSS or open-core)

  • Tutor LMS (WordPress plugin) — GPL; the WordPress course-selling default; integrates WooCommerce / EDD / PMP for payments.
  • LearnDash (WordPress) — paid; the older / corporate WordPress LMS.
  • LifterLMS (WordPress) — GPL + paid add-ons; second WordPress LMS.
  • Sensei LMS (WordPress, by WooCommerce / Automattic) — GPL; lighter.
  • MasterStudy LMS (WordPress) — paid + free.
  • Frappe LMS — see LMS self-host; MIT; can be used for paid courses.
  • Course Maker / OpenLMS — Moodle-flavoured commercial hosts.

Course player / minimal stack

  • Memberful + your own static site + Vimeo / Bunny Stream — paid; minimal "login + drip" stack.
  • Outseta — paid; auth + payments + email; bring-your-own-frontend.
  • Lemon Squeezy — paid; merchant-of-record payments + a basic course-delivery feature.
  • Stripe + Cloudflare Stream + Tally + custom code — see payments

Newsletter-as-course (drip)

  • ConvertKit / Kit — paid + free; sequence-based "course in your inbox."
  • Substack — paid; courses via paid posts.
  • Beehiiv — paid + free; same shape.
  • MailerLite — paid + free; cheap drip + simple courses.

Marketplace platforms (you don't own the customer)

  • Udemy — paid (50%+ take-rate via marketplace); huge audience; aggressive sales / discount policy; you don't own pricing.
  • Skillshare — paid; royalty-pool model; not great per-student economics.
  • LinkedIn Learning — paid; site-licence model; high-prestige but very gated.
  • Coursera / edX (specialisations) — paid; partnerships only; not for individual creators.
  • Domestika, MasterClass, CreativeLive — paid; juried / curated.

Pick this if…

  • Default hosted, individual instructor: Teachable or Thinkific.
  • Bundle community + courses + email cheaply: Podia.
  • All-in-one funnel + email + courses (expensive): Kajabi.
  • Run on WordPress: Tutor LMS or LearnDash.
  • Cohort-based course: Maven.
  • Just sell one PDF / single course fast: Gumroad or Lemon Squeezy.
  • Marketplace audience over ownership: Udemy.

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